The Brand

KEY FACTS
• Thomas Kinkade is the most collected artist of his time. An estimated 10 million collectors own some form of his art or at least one of his licensed products.  
• Sales of Thomas Kinkade artwork have exceeded $1billion.  
• Thomas Kinkade licensed products have exceeded $3 billion in retail sales.  
• In 2011, Thomas Kinkade was #65 in the annual License Global brand ranking.  
AWARENESS
• The Thomas Kinkade brand received a score of 36 for the in a Fall 2011 Q Score Study. The average Q score of all brands across all product categories was 30.  
• Very positive associations with the brand among buyers and non-buyers alike.  
• The Thomas Kinkade brand ranked 42% above the home décor average Q score of 2.1  
• Purchasers identified strongly with Thom and his values. Even the majority of non-buyers found Thom inspiring.  

AFFINITY PARTNERSHIPS

The Thomas Kinkade Company’s partnerships with premier organizations such as Disney Consumer Products, Warner Brothers, Major League Baseball, NASCAR®, Elvis Presley Enterprises, Rockefeller Center, Indianapolis Motor Speedway®, the Billy Graham Library the Biltmore Estate and others extend the reach of Thom’s art into new markets and new audiences. The alignment with these valued partners further enhances and strengthens the Thomas Kinkade brand.

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© Thomas Kinkade Studios, LLC, Morgan Hill, CA.
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